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President Macron and Taoiseach agreed the development of a new ireland-france boat and rail ticket yesterday.    It is a reflection of the huge increase in ferry traffic between the two countries.

Surely its time in Dublin and Cork now to improve the foot passenger experience which is far from ideal.

But very good news for ferry travel and for the Ireland-continent links.

Has there been a strategic and tactical mistake by many players in the industry , including Irish Ferries , in believing that trade would settle back to the landbridge?       Is the whole distribution and supply framework for Ireland not inevitably going to tilt toward direct Ireland -continent ferries ?